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Uniting, empowering, and advancing women-led firms

Our Pinklight programs offer resources, expertise, and support to help members launch their own firms and gain insight into the fundraising process. Programs include pitch support, on-demand courses, and cohort groups.

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Our Pinklight programs offer resources, expertise, and support to help members launch their own firms and gain insight into the fundraising process. Programs include pitch support, on-demand courses, and cohort groups.

Pinklight Propel

Advancing impact

Pinklight Propel is a members-only initiative that supports high-potential, women-led firms by providing trusted, closed-door feedback on pitch presentations from senior-level LPs and founding GPs.

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Propel alum represent >$4B in AUM

10+

Firms Annually
PEWIN carefully vets applicants and supports at least 10 high-potential, emerging firms annually.

40+

Firms Counseled
PEWIN has counseled over 40 firms, and our Propel participants have closed 30+ funds.

250+

Companies
Pinklight Propel participants have funded over 250 women-led companies.
Pinklight Propel benefits

Honest insights to equip you for success

Pinklight Propel is a trusted network that equips women leaders with the honest insights they need to launch a successful firm. Selected participants receive confidential and constructive feedback on strategy, presentation content, and style and gain general marketing insight on the institutional fundraising process from a panel of senior LPs and founding GPs.

Pitch feedback

Receive confidential and constructive feedback on your pitch from senior-level LPs and founding GPs.

Founder toolkit

We provide important sample materials and vetted information about the fundraising process.

Ongoing support

Stay connected to the program after launching your fund with ongoing support and opportunities, including our cohort groups through Pinklight Circles.

Requirements
01

Your firm is majority women-owned.

Propel participants have already started a majority women-owned firm but need support launching their fund.
02

You’ve been a PEWIN member for at least 6 months.

PEWIN members can nominate themselves or other members by submitting an application and their fundraising deck.
03

You’re ready to participate.

We assess readiness through an initial interview that reviews prior investment experience, referenceable track record, and presentation.

Pinklight Propel alum

We’ve leveraged the collective power and insight of PEWIN members to support these firms and their funds from 2017-2022
2023
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Pinklight Labs

Empowering more

Pinklight Labs is a self-guided education program exclusively for PEWIN members interested in starting their own firms or better understanding the fundraising process. Our on-demand courses bring similar insights and learnings from Pinklight Propel to a broader audience.

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Pinklight Circles

Uniting all

We invite alum of both Pinklight Propel and Pinklight Labs to participate in Pinklight Circles, cohorts that keep participants connected long after their programs end and if/when they decide to raise another fund.

“Pinklight provided the candid and constructive feedback on our pitch and differentiation that is rare to find from LPs as a new manager. During the process, Artemis built an amazing network of women that had been in our shoes before and became some of our biggest champions. PEWIN is a first class network of which we are proud to be members."

Stephanie Campbell
The Artemis Fund (New York)

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