Prelude Growth Partners (“Prelude”) today announced the first and
final closing of its debut consumer-focused private equity fund, Prelude Growth Partners I, L.P., with $80
million in committed capital. 

NEW YORK – February 28, 2018 – Prelude Growth Partners (“Prelude”) today announced the first and
final closing of its debut consumer-focused private equity fund, Prelude Growth Partners I, L.P., with $80
million in committed capital. Prelude’s first fund significantly exceeded its target with a rapid fundraise
and the support of leading institutional investors including university endowments and charitable
foundations, and other prominent institutional investors.

Prelude will provide growth capital and value-added operating support to fast growing, high potential
consumer brands. Prelude typically seeks to make investments of $5 million to $15 million in companies
across branded consumer categories such as beauty, personal care, health & wellness, food, beverage,
and pet, among others.

Prelude is founded by Neda Daneshzadeh and Alicia Sontag, who bring deep and complementary
expertise in the branded consumer industry. Prior to co-founding Prelude, Neda Daneshzadeh served as
a Partner at L Catterton, the largest global consumer focused private equity firm. Previously, Alicia
Sontag was Global President of Beauty at Johnson & Johnson Consumer Companies where she led a
portfolio of over 10 iconic brands. She was recently recognized by Women’s Wear Daily as one of the
“Fifty Most Powerful Women in Beauty.”

Prelude has assembled an impressive group of 10 operating advisors including Maureen Chiquet, former
Global CEO of Chanel, and Laura Lang, former CEO of Time and Digitas, who will be available to actively
provide guidance and operating support to Prelude’s partner companies.

“We greatly appreciate the exceptional support and enthusiasm our investors have shown for our
focused investment strategy and collaborative, value-added operating approach. We will be partnering
with a relatively small group of high growth consumer brands to allow for an active partnership
approach.” said Ms. Daneshzadeh.

Ms. Sontag added “Our extensive real-world operating experience working with some of the world’s
most renowned consumer brands, makes Prelude the partner of choice for entrepreneurs who are
transforming their categories and building brands that modern consumers want and love.”

About Prelude Growth Partners
Prelude Growth Partners, based in New York City, is a growth equity firm focused on providing capital
and value-added operating support to fast-growing, high potential consumer brands. Prelude seeks to
make investments of $5 million to $15 million in each company, across branded consumer categories
including personal care/beauty, health & wellness, food & beverage, and other consumer categories. For
additional information on Prelude, please visit www.preludegrowth.com.

Contact
Neda Daneshzadeh / Alicia Sontag
info@preludegrowth.com
845-461-5451